PVCK is a premium hockey lifestyle brand with the goal to elevate and expand the product offering to the hockey market. We have a deep respect for the history and traditions of hockey which is expressed in the quality we offer and the clean looks of our line. We believe a hockey lifestyle brand should offer quality and fashion forward goods that meet the diverse and ever evolving needs of the hockey community.
PVCK is pronounced “puck”. We spell PVCK using the Classic Latin Alphabet, prior to the introduction of the letter “u”, as a nod to the past and out of respect for old time hockey. To be honest we love the mystery of it as well.